go.

So, this is probably egocentric, but I’m afraid I’ve offended Seth Godin. In his recent post Better living through hyperbole, Seth complains a bit about responses he had to his not-quite-as-recent article The problem with search engine optimization. He sums up his feelings by saying:

So, if I go a little overboard (as I did, intentionally, in my SEO post below) please cut me a little slack.

So, by way of explanation:

1. I knew (had a strong suspicion, at least) that this was not meant to be literal and absolute, but it made for good blogging - and I wanted to add a thought or two. (also, I’ll admit that this was a nice piece of trackback SEO for my fledgling blog. Oh, the sweet irony.)
2. I’ve always had a bit of a problem with inaccuracy. My father is a much better story-teller than I. He has a way of bending, polishing, ignoring the facts that makes for a great yarn. No one is fooled, nor does he mean them to be. I’ve never been able to do this, but I think that it is a valid and worthy talent. My compulsion to be accurate often stands between me and making a point concisely. I’ll work on this. In the meantime try to avoid Big Fish comparisons, thanks.

So, Seth, my apologies. I did take your point and I agree completely that SEO is no magic bullet.

/me cuts Seth some slack.