I do this, and while it sometimes makes me sad, it's about more than search engines, it's about usability too. Also to its credit, this article taught me a new word: quotidian.

Go there: http://www.nytimes.com/2006/04/09/weekinreview/09lohr.html?ei=5058&en=2704d8f63693bc0f&ex=1145160000&partner=IWON&pagewanted=all