Richard Petty vs. Paul Rand: Design for the Walmart/Nascar Crowd
September 6th, 2006"...the designers perceived the [...] prototype version as the more upscale of the three. While, among the rest of the participants, this same prototype was the most common selection as the most economical version..."
Go there: http://www.beadesigngroup.com/blog/archives/2006/04/richard_petty_vs_paul_rand.html